If you are a ...

Chamber/EDC

You drop the shield for the community with a survey that gauges employer's pain with respect to health and wealth issues.

Employer

You need to help every employee choose a card four times per year during a team meeting.  (They will know their goal on their own, so there is no need to pry.)

Health or Wealth Provider

You need to support the program.  Hand out the cards, give a workshop (if requested) and help the employees feel secure about their physical or financial situation.